Definition of - Demographic
- Demographic or Demographic data refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. Commonly used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research.