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Shilpa Lama Mar 6th, 2015

For Whom the Bell Tolls: Is Cable TV Nearing Extinction Due to the Ever Expanding Market Reach of Streaming TV?

Last year in October, HBO made it clear that the company plans to enter the lucrative and ever expanding streaming TV market by rolling out its own standalone streaming service at some point in 2015. Quite predictably, the market was abuzz with all sorts of speculations within hours – with some even going to the extent that this could well be the end of cable television as we know it.

Internet TV streamingAdding more to these speculations, CBS announced only a day later that it too was preparing to join the bandwagon by launching a proprietary streaming service. Similar announcement came from Showtime, CBS’s flagship entertainment channel.

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