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Shilpa Lama May 26th, 2015

Should You Be Excited About The Nvidia Shield Console

Come May and we will witness Nvidia’s first foray into the TV console gaming market. The graphics giant, more known for its cutting edge GPUs, has been for the last couple of years trying to branch into a market dominated by the other three big players: Sony, Microsoft and Nintendo.

Nvidia Shield consoleThe Shield “Microconsole” which was recently announced by Nvidia, happens to be the company’s third offering in the Shield lineup (the other two are the Shield tablet and the Shield handheld gaming console.)

(Also Read: Nvidia Claims Consoles Will Die Out By Next Generation)

The console which Nvidia calls the “Android TV console” is to come with a very powerful Tegra K1 processor, a Maxwell-generation GPU and 3 gigs of ram, running a version of Android.

The Shield’s hardware specs are weaker than both the PlayStation 4 and the XBox One, with Nvidia claiming performance figures to be twice that of the previous generation PS3 and the Xbox 360. However, what sets the Shield apart from its competitors is its advertised ability to stream 1080p resolution 60 fps gaming into your TV (where all the computing is done by Nvidia’s server farms via Nvidia’s grid service).

Needless to say, stable, high-speed internet connectivity is a must-have for this feature, with Nvidia recommending 15 Mbps.

Not only that, some of the year’s most anticipated games which include the latest iterations of the Witcher and Metal Gear Solid saga, will be available on launch for the Shield. Although the initial library will be small, this will likely be expanded rapidly in the future and with both AAA and Android games made available. So, if there’s one thing that you can be certain of about the forthcoming Shield console, it’s the obvious fact that  running out of good games is unlikely to be an issue – ever!

Nvidia’s approach certainly throws a new insight into the gaming industry. As today’s state-of-the-art hardware becomes average and then obsolete within a span of not more than 2-3 years, Nvidia’s champion with its cloud computing prowess could save a lot in expensive and regular hardware updates. Also, with its versatility and ability to stream 4k video output, Shield definitely has the potential to entice a lot of PC gamers who are looking to play their games on bigger screens and also want the accessibility of a console.

However, while the Tegra K1 processor is very capable, it will no doubt be surpassed by something more powerful sooner rather than later – especially if we choose to take the pace set in the Smartphone market as an indicator. This implies that Nvidia may be banking more on a strategy of much faster console upgrades, compared to current industry practice of following usually ten year cycles.

Even with its purported versatility, Nvidia’s offering may not get enough time to build its fan base before being eclipsed by the next upgraded model. Consumers may also shy away from the fact that while they will have upgrade their more traditional consoles once every ten years, going with the Shield might entail a more frequent and hence expensive upgrade cycle.

However, with the Shield being priced at $ 199 in the US, it is also cheaper than its competitors. This might assuage some of the upgrade fears. If the Shield can achieve its potential, very soon we might have a device that is not only capable of streaming 4k resolution output; but is also a dedicated gaming console to boot.

So, do you think Nvidia’s Shield has the potential to make it big in the worldwide gaming console market? Feel free to share your thoughts using the comment box below.

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Steve Dec 11th, 2012

LoveFilm Instant Comes To Nintendo Wii U

LoveFilm, the popular Amazon movie streaming service finally made its debut on the Nintendo Wii earlier this month. Now, just a few days later, the instant-streaming app has made its debut on the brand new Nintendo Wii U and offers high definition movie streaming. The key difference between the two version is the HD streaming functionality, which is only available on the Nintendo Wii U.

LoveFilm comes to the Wii U

LoveFilm Instant will be pre-installed on the Nintendo Wii U and will be available through the easy to use dashboard on the video game console. The app does utilize the special Nintendo Wii U GamePad, allowing users to watch video on the controller as well as on your television set. Most will likely use the GamePad functionality to look up additional information about their favorite movies or television shows.

LoveFilm Instant is a UK-based Amazon company that is in hot competition with Netflix. The Instant app is available on all major gaming platforms including the Xbox 360, Sony’s PlayStation 3, and now both the Nintendo Wii and Wii U. Other platforms include Apple’s iPad and Amazon’s own Kindle Fire HD as well as internet-connected televisions.

Unfortunately LoveFilm is only available in a handful of countries, including the United Kingdom, Germany and Scandinavia, but Wii U users in the US can use the Amazon Instant video app that was launched last month.

LoveFilm does offer a DVD rental program in addition to its instant streaming video options. Users can subscribe to the LoveFilm service for just £4.99, although new subscribers can take advantage of a 30-day free trial to see if the service has what they are looking for.

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Steve Sep 11th, 2012

Television Consumption Changing Thanks To Internet TV Say Nielsen

Watching television is certainly not what it used to be, although TV ownership is dropping, more getting their TV fix via the internet.

Consumers finding new ways to watch TV

The Nielsen Company said in a report released early Tuesday that nearly three-quarters of the 5 million homes that don’t get television through the airwaves are still finding their favorite shows through other means.

Internet TV services like Netflix and the Apple TV set-top box are leading the charge as users begin cutting their cable subscription and moving to streaming services.

Three years ago nearly 99 percent of homes were receiving television through over-the-air broadcast channels, satellite, and even standard cable. Now however, just 96% of the viewing audience is watching television through these outlets–and the number is expected to continue to decrease.

Why? Online service like Netflix, Apple, Amazon and even Hulu Plus are changing the way we watch television. For those who are not sports fans, these services offer essentially the same content, with little to no commercial interruption for a fraction of the cost.

The decline has also been attributed to a poor economy–where cable service is one of the first things people cut back on–now they can still get their favorite shows without breaking the bank.

Neilson reports that for the first quarter for 2012, average consumers spent 2 percent less time watching traditional television, instead opting to view content on mobile devices or through PC’s connected to the internet. Another factor that many did not see coming is the fact that a large percentage of people are viewing television content through gaming consoles.

“The gaming devices are becoming entertainment hubs,” said Donna Turilll of Neilson Co. She continued to lament that online streaming through game consoles are just one way to reach the younger audience through television content.

People aged 65 or older spend an average 48 hours per week watching television traditionally–compared to just 22 minutes per week for teenagers aged 12 to 17 who are most likely getting their television content through a gaming console instead of a cable subscription.

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