Last year in October, HBO made it clear that the company plans to enter the lucrative and ever expanding streaming TV market by rolling out its own standalone streaming service at some point in 2015. Quite predictably, the market was abuzz with all sorts of speculations within hours – with some even going to the extent that this could well be the end of cable television as we know it.
Adding more to these speculations, CBS announced only a day later that it too was preparing to join the bandwagon by launching a proprietary streaming service. Similar announcement came from Showtime, CBS’s flagship entertainment channel.