Cupertino, California-based Apple company is supposedly working on developing its own streaming TV service. However, the product itself will not be hitting the electronics market anytime soon. The tech industry giant is reportedly talking with programmers regarding a Netflix-like, web-based Pay TV service. The service will be similar the soon-to-be-launched Sony service and the Dish Network’s Sling TV service.
Apple is not planning on offering an entire lineup; however, the company will be creating a collection of particular programming and selling it directly to consumers via the web. The company would not actually be completely reinventing how television functions these days, but it would offer its own version of TV and provide its own specific interface and user experience.
Apple has designed demos for programmers already, although the discussions are still in the early stages yet. No official decision has been made regarding elements such as pricing and timing and not all programmers have been talked to about the project as of yet.
Last month, during Apple’s earnings call, Tim Cook, the CEO of Apple Inc., was asked about Apple TV offerings. He reportedly avoided the question and stated that Apple TV is something that Apple Inc. looks forward to working on and discovering how it can “make an even greater contribution” than what it is currently doing.
This is certainly not the first news floating around about Apple developing its own TV programming. There have been rumors before about the company supposedly working on a more comprehensive, all-inclusive TV/video streaming service. The possibility of this has been a popular discussion topic for some time. However, due to the challenges that Apple has been up against whilst attempting to secure reasonably-priced content deals, there still has not been any indications regarding whether or not a product such as this will be being released anytime in the near future.