Research firm Sandvine’s bi-annual report has revealed that Netflix accounts for more than one-third of peak internet traffic in North America during evening hours.
Netflix was reported to have a 34.21% share of traffic in the first half of 2014. This number has now risen to 34.89% in the second half of the year, according to Sandvine. This is the highest figure for Netflix.
Internet Service providers, like Comcast and Verizon, have long argued that Netflix pay for the dominating bandwidth it uses attributed to heavy internet usage.
Netflix is not the only tech company to see gains in internet usage share. Facebook had an increase from 1.99% to 2.98%. Netflix’s biggest competitor, Amazon Video, also increased their share from 1.9% to 2.58%. YouTube saw an gain of 13.19% to 14.09% in traffic share. iTunes and bitTorrent on the other hand saw both their shares lower to below 3%.
These figures don’t include Internet usage on mobile devices using cellular data networks. In that department, YouTube is in the lead with a 19.75% share, closely followed by Facebook having a 19.05% share.
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