Logo-small
  • Home
  • Blog
Logo
  • Reviews
  • TV Streams
  • live Sports
  • TV Shows
  • TV Guides
  • Mobile Apps
  • Streaming websites
Hulu Internet TV news
Mishka Feb 1st, 2015

Hulu says Viewability Push brought in more Ad money

Hulu has said that adapting viewable ads has helped bring in more business. This is contrary to what other Web publishers have experienced. Publishers have found viewable ads rather hurt ther bottom line than help business.

Hulu viewable push adsWithout knowing what to expect Hulu’s senior vice president of advertising sales, Peter Naylor, said that selling ad space using viewability data paid off well.

“We are absolutely benefiting from viewability. In one case, seven days after a campaign started, we got incremental money,” said Mr. Naylor.

Hulu is explicitly designed for people to watch long-form video content on a video player without any need to scroll. There are no hidden banners, nor a multitude of pages.

“In order to make yourself lucky you have to design for viewabilty,” he said. “We don’t do autoplay video. We promise [brands that] people will watch full 30-second ads. So delivering two seconds (the minimum standard for viewable ads the industry has embraced) is no problem.”

Mr Naylor is empathatic towards Web publishers caught in the race of oversized Web ads and higher rates. They also face a growing mobile audience and the challenges of Web fraud.

“It’s an incredibly challenging time to be a publisher,” Mr. Naylor said. “Over the last few years, we’ve seen agencies deal with this push from ad agency procurement departments. It’s become the golden age of accountability. Now you’ve got all this complexity, and viewabilty is just another thing on the list.”

Latest TV searches:

watch 嘿,阿诺德!, TeenageMutantNinjaTurtles liveserie com, NINJA ŽELVE liveserie com

Related News:

  1. Hulu Considers Three Options For Big-Money Sale
  2. German TV Networks Push For Hulu Service
  3. Hulu TV Streams Coming To iPhone?
  4. Free Hulu Threat As They Lock Down Content For Pay Subscribers
  5. Internet TV wars update – Boxee regains Hulu streams. Then loses them again

Tags: hulu increases ad revenue, internet media streaming service, internet tv streaming ads, internet tv us, video viewability increases ad revenue
Previous Story
The Pirate Bay Rises To a Phoenix – Back online after Swedish police raid
Next Story
Fifty Shades of Grey Preview

Leave a Reply Click here to cancel reply.

Categories
  • 3DTV
  • Amazon
  • Apple TV
  • Bitcoin
  • Boxee
  • Cable TV
  • catch up tv
  • Celebrities
  • Chromecast
  • Classic Movies
    • Comedy
    • Horror
  • Cord Cutting
  • Featured
  • Full Episodes
  • Games console TV
  • Gaming
  • HD TV
  • HTPC
  • Hulu
  • Internet Music
  • Internet TV Articles
  • Internet TV Explained
  • Internet TV Hardware
  • Internet TV news
  • Internet TV Reviews
  • Internet TV Software
  • Internet TV Websites
  • iPad
  • iPlayer
  • IPTV
  • iTunes
  • Mobile Phone TV
    • Android Phones
    • iPhone
  • Movie Download reviews
  • Movies
  • Netflix
  • Online Radio
  • P2P Software
  • PPlive
  • PPstream
  • Press Release
  • Roku
  • Satellite TV
  • Smart TV
  • Sopcast
  • Sports
  • Spotlight
  • Tablet PC
  • Technology
  • TiVo
  • TV Show Reviews
  • TV Shows
  • TV Torrents
  • TVants
  • TVUplayer
  • Uncategorized
  • Videos
  • Vudu
  • Watch Movies
  • Wearables
Twitter Facebook Email RSS

More Services

XBMC Media Player Guide
Radio streams
Watch Classic Movies
TV Networks
Hardware
full episodes
Country search

Reference & Help

Media Players
Glossary
Guides and tutorials
Internet TV guide
Satellite TV on PC
Cord cutting guide
XML Sitemap
Sitemap
Link To Us
RSS Feeds

Follow us and contact..

Follow worldtvpconline on Twitter
Share This Page On Facebook
Share This Page On Twitter
Share This Page By Email
 
Still can't find what you're looking for? Search Site 
  Copyright © WorldTVPC.com 2013
Privacy policy | Legal Disclaimer | About us | Contact us | DMCA complaint | Advertise