Cable cord-cutting seems to be getting bigger and bigger and now HBO has recently announced the start of its standalone streaming service. Finally, after about five months of talking and planning, the new HBO Now video streaming service is becoming a reality.
This goes to show that within a world that is fragmented by “digital technology,” ultimately, the will of the consumer reigns supreme.
The new HBO Now streaming service is more than just a way for the huge movie company to bring its movies and TV series and to the over 10 million consumers who choose to pay for broadband internet service from cable TV providers, but do not get the TV channels. Its also provides a way to further its “competition” against Netflix for the most ground-breaking Television service in the world.
HBO’s new standalone service is also the latest step towards forcing the huge cable TV industry into something it claims it cannot afford to do, specifically, giving cable subscribers the choice of choosing smaller “chunks” of television channels for less money.
Richard Plepler, the CEO of HBO announced the particulars of the new HBO Now service at an Apple product launching event that took place in San Francisco, CA.
The new streaming service offers its subscribers access to new HBO programming with no need for a cable subscriptions for the first time ever. The service will be offered at a price of $14.99 per month.
Once a consumer subscribes to the service, they can access all HBO material. This includes new shows, archives of older movies, shows, sports, documentaries and more. The HBO Now service is due for its official launch early next month, right before its Game of Thrones series returns on April 12th.
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