Like with any new network emerging on TV guides, a key initial goal is to make programming that, regardless of quality, manages to get the network’s name out due to its uniqueness. And it appears that English regionalised channel London Live are set to do so by making light of social media hijacking.
Although there are plenty more serious crimes in the world that would go before it, and in this instance it is not particularly a serious offence considering that in this situation contestants will sign over control of their various accounts for the programme. The concept, to be known as CTRL Freaks, will be produced and aired in the capital city of London.
The main concept of the show will see comedians Dave Gibson, Jacob Edwards, and Bec Hill (pictured) tasked with taking over social media accounts of two contestants before giving them the goal of completing crazy challenges, the results of which will appear on the social media timelines.
Whilst incorporating various ‘wacky’ concepts such as forcing a man into a ‘drag queen’ role for some interesting timeline photos and making someone attempt to pass a terrible art show off as their own creation. The primary goal for the comedians and contestants, though, comes in the execution, with the social media results needing to be believable enough that no-one believes (or is told) that the contestant ‘has been hacked’, lest they lose in the world’s latest hidden camera reality show.
Jonathan Boseley, the director of programming for London Live, stated of the new concept signed to the developing network: “Londoners are avid social media users, always ahead of the trend and most are rather protective of their online persona. There really is no better city in the world to watch three mischievous comedians take control and push social media boundaries. Packed full of laugh-out-loud and cringeworthy moments, CTRL Freaks is a truly modern day prank show.”
Set to air on London’s new Freeview/YouView #8 channel occupier, CTRL Freaks is set for a premiere on Wednesday 21 May, but will the never-been-seen-before idea be able to break the show away from a natural ‘negative’ stereotype associated with localised network programming?
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