In their ongoing competition in the subscription streaming market with Netflix, underdogs Amazon will look to initiate any advantage they can get, even if it is the sum total of $1.
Though not quite that insignificant, their latest plan is to attempt to lure customers in over Netflix by offering slightly cheaper 4K streaming content on Prime Instant Video, with the claim that when they begin introducing Ultra HD titles to their platform, it will be at no additional cost to consumers.
With Netflix currently charging users a slightly higher amount on their pricing scale for 4K access above regular HD, it is something which could prove to be a slight advantage for Amazon in their battle for subscribers, but there will still be the overhanging issue of the number of people currently with access to 4K, and their opinions on whether or not Amazon’s slate of content is preferable to Netflix’s.
Amazon Digital Video’s vice-president Michael Paull said of the plans: “Amazon Prime members will have access to a great selection of Ultra HD content on Prime Instant Video at no additional cost.”
Joining ‘unlimited photo storage’ (Europe-only) as potential draws for users to Amazon Prime (a collective of retail and digital media services) or just Instant Video over Netflix, will slightly cheaper 4K work with a relative degree of effectiveness in their competing markets around the world?
