Everyone must be bored senseless with the rumors and counter-rumors. I have got to the point where i tell myself i dont want to know when or if Apple will ever launch a TV set. But when another rumor appears, suddenly im interested again.

So when we hear that new Apple ceo Tim Cook speaking to NBC has reignited the companies interest in an Apple TV set, add to the fact that Apple's shares are dropping like hot potatoes as interest in the iPhone and iPad wanes, now may be the time (finally) that Apple take television seriously.

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