The YouView catch-up TV service are going on a promotional spree pushing the benefits of it’s set-top box to all wannabee internet TV viewers. The new £10 million campaign which begins later this week will push the message, “Catch up with your feet up”.
The campaign follows a previous advertising spree last September which came with the tagline, “extraordinary TV for everyone”. The advertising message shows various combinations of feet in the front of a television screen along with a YouView set-top box.
The campaign for the YouView service which finally launched 2 years late
after a spate of problems, will include full ads in national newspapers along with TV advertising on UK networks, ITV, Channel 4 and Channel 5 who all happen to be partners in the project.
Speaking about the coming advertising blitz, YouView’s head of marketing and PR, Steve Conway said, “We are really pleased with our new ‘Catch up with your feet up’ advertising campaign and Albion has done a great job of bringing the creative to life. We feel the campaign clearly demonstrates YouView’s seven day scroll back feature and just how easy our catch up service is to use, while still being engaging and entertaining. We hope that this campaign builds on our position as the fastest growing TV service in the UK.”
Connecting with the social demographic means that YouView are also coincidentally launching on Facebook page which will feature helpful and how-to videos for the service.
Although Youview is successful after announcing 400,000 set-top boxes sold back in June, they are now competing with rival Sky who have recently launched a £10 set top box showing catch-up services from Channel 5, Sky News and the BBC along with it’s pay-to-view service Now TV.