Youtube Wants Viewers To Treat It Like A Television Set
Youtube are getting serious about both internet tv, and making a profit. Chad Hurley, ceo of Youtube has revealed that YouTube should be viewed in the same way as a television set.
Youtube or TV? How about both
In a newspaper interview with the UK Telegraph, Mr Hurley has said that he wants viewers to watch Youtube, not for just the average 15 minutes per day – but five hours instead. If this happened, Youtube could start making money after the massive buyout by Google for $1.65 billion 4 years ago.
The interview was to mark the fifth anniversary of the online video giant, and Mr Hurley explained how soon all forms of tv would soon converge. The current convergence between mobile phones, pc’s, the internet and tv would make the idea that the platforms were “different” redundant and would lead to a rapid expansion of revenue streams. “More minutes on our site equals more money.” he commented.
“People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser? What does that mean for your distribution opportunities? What happens when those worlds collide and it is just one thing? Instead there is just one world, the world of video, and people everywhere are putting ads against everything and there isn’t a difference. There won’t be a difference in the future.”
Salar Kamangar, vice president of product management for YouTube, said that the business would be very profitable in the future as content creators – from people revealing their shopping habits to global media players such as Disney and Sony – find new ways to monetise their content.
“Although YouTube is the most successful video platform, the number of minutes watched, 10-15 minutes a day, is small when compared to the five hours watched on the TV set,” he said. “It’s hard for me to imagine that in five to 10 years from now most of the content we consume won’t be delivered over the internet.
“Once the number of minutes is large enough that brings along with it a whole new set of revenue opportunities such as the future of the way people buy TV ads, the ads purchasing process, the way you track it and report it.”
One thing is for sure, when people’s mouths hung open at the pice Google paid for Youtube (which was admittedly $1 billion too much), they should have realised that there was a reason for this. If the convergance happens as Google predicts, and they get Google os in television sets then they could easily clean up both online and on tv.
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Id say i spend about 2 hours a day on youtube and sometimes more. When it comes to music you can pretty much listen to a entire new album on there and watch entire TV shows and movies on there as well. So it’s becoming almost like tv.
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