Youtube have announced that it is serving over one billion videos every day. That is a serious amount of time people are spending watching short videos and people falling over. The billion videos announcement was made by the CEO of YouTube in a blog post that marked the third anniversary of Google owning the site.

CEO Chad Hurley wrote:- “Today, I’m proud to say that we have been serving well over a billion views a day on YouTube.”

“Three years after the acquisition, our platform and our business continue to grow and evolve. We are still committed to the same principles that informed the site early on, but we know things have changed. As bandwidth has increased, so has our video quality. As we’ve started to see demand for longer, full-length content, we’ve brought more shows and movies to the site.”

Despite the impressive numbers it still appears that YouTube does not make a profit, even though it is massively popular. Google has admitted the $1.65 billion it paid for YouTube in 2006 was “a premium.” CEO Eric Schmidt was quoted in July as saying he expected YouTube would become profitable at some point.

The problem is that as online tv takes a hold in peoples lives, they will want to see premium content and thats what advertisers will pay for. Having a teenage market that enjoys watching someone throw up is not a great business model for the mighty Youtube. The betting is that Youtube has got all angles covered and will move quickly into a more profitable streaming model when the time is right.

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