Youtube Gets Serious About Pay Per View
Rent movies from Youtube
Youtube have in the past been experimenting in pay-per-view services in a small way, but now it appears they are ready to get serious. Owner, Google are said to be in discussions with film studios to offer streaming movies a’la Netflix.
The report in the Financial Times reports that Google are aiming for a pricepoint of $5 per movie. The aim is to start in the US and then rollout the service worldwide.
The online movie and TV market is vibrant at this time with Netflix expanding their streaming movie service after striking a deal with major Hollywood studios. Apple are preparing to launch Apple TV with 99-cent television show rentals, So Google see this as a good time to ramp up their involvment.
Google have long been preparing to enter the pay per view market and have already experimented with pay per view movies in a small way. And it has the potential with its enormous traffic to take over the market.
Youtube traffic is what would appeal to any movie distributor as YouTube has traffic that Hulu can only dream of. With a growth of more than 6% during the last three months alone. Compare this to Hulu who had a 0.9% rise in the same period.
The move along with Google TV means they can offer a mix of services from free tv up to the paid content that makes the big profits. Google TV has already received resistance from tv broadcasters because they do not see any revenue coming from Google’s Smart TV.
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