Youtube Debut Movie Rentals
Youtube viewers sick of watching singing goldfish and people eating their own body parts can now rent a movie – Youtube style, as they venture into the lucrative world of pay to view.
The massive but money losing video site owned by Google has debuted online movie rentals on a very limited basis, allowing users of the site to rent five different flicks from the Sundance Film Festival using their Google Checkout accounts. Youtube say that “a small collection of rental videos from other U.S. partners across different industries, including health and education, will be made available in the weeks ahead.”
Youtube Renting Movies
Movies available to rent until the end of this month include the following:- “Bass Ackwards,” “The Cove,” “One Too Many Mornings,” “Homewrecker” and “Children of Invention.” All were chosen from the 2009 and 2010 film festivals. Besides these films, some other videos will be available in the weeks to come, and YouTube is looking for more independent filmmakers.
During 2009 YouTube was allegedly in talks with movie studios to offer rentals of major films and creating a ‘instant Netflix killer’. Whilst this is not even a Netflix tickler yet, it represents what could become a massively important part of YouTube’s future. The video site is making a raft of changes including HD streams and making its content television broadcastable.
It is all part of the Google plan shown in other changes made to the site like introducing live sports and streaming full length movies which show the kind of direction the video site is heading over the coming months and years.
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[...] Youtube experiment in pay-to-view movie downloads managed to pull in just $10,709.16, a success rate that will not have its competitors worrying too [...]
[...] Youtube’s first experiment in video rental saw five independent films on offer from the Sundance Film Festival. They were available for rent for a little over a week, but the results of the trial run were a little dissapointing with YouTube taking around $10,000 for the 2,684 streams it sold. At the time of the initial announcement, YouTube said a lot more content was coming in the short-term future and it seems they are delivering. [...]
[...] push to become a content provider rather than a server for stupid videos. They already rent out movies and are securing online distribution deals. They carry a range of catch up tv around the world. And [...]