YouTube have confirmed ongoing rumours that they are to challenge the online broadcasting market with a range of exclusive channels, revealing that no less than 100 online channels are penned in for release over the coming months.
The Google-owned company have revealed that the channels will together accumulate 25 hours of original programming each week, in a bid to attract users to their online broadcasting service, and they will not be short of big-name attractions to help them do that when these updates arrive.
Numerous celebrities have pledged their support to the various projects, with Madonna, Ashton Kutcher, Jay-Z, Tony Hawk, Stan Lee, and Shaquille O’Neal all involved either through endorsement or direct affiliation. The latter three will be involved in specific launches soon, with ‘Ride’, ‘World of Heroes’, and a currently un-named ‘urban comedy’ channel.
YouTube will probably be spending quite a bit of a promised $100m investment into original content, with big-name producers (including those responsible for The Office and CSI), content providers and existing partners tasked with bringing new viewing options to online viewers. The move will also benefit from high-profile online brands launching their own channels, with Reuters, The Wall Street Journal, The Onion, WWE, and Red Bull looking to make an impact, while a host of others will want to build on their reputation with an original YouTube channel.
YouTube’s global head of content partnerships Robert Kyncl said that the channel launches will be an innovative new platform for viewers and advertisers alike, and wrote in a blog on the developments in the industry: “…Wonderful things can happen when cool technology meets great entertainment. Cable television expanded our viewing possibilities from just a handful of channels to hundreds, and brought us some of the most defining media experiences of the last few decades – think MTV, ESPN and CNN. Today, the web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube. The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.”
The list of confirmed channels on YouTube can be seen on their official page, but how much of an impact will they have in the online TV market?
For former professional skateboarder Tony Hawk, it will not be his first foray onto a major YouTube event in recent times, as he featured in a guest appearance on hit webshow EpicMealTime, attempting to eat a ‘Fast Food Pizza Cake’ that was made to celebrate their first anniversary:
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