The big problem when watching Youtube on a Smart TV, or connected device is that you have to navigate away from the program guide to some hidden menu to find it. But now free UK satellite company Freesat are promoting Youtube to the Smart TV program guide as a full blown channel.
As modern consumers demand more choice and are tuned into new technology traditional TV is no longer enough, and Freesat are tapping into the internet TV needs of modern viewers. MD Emma Scott said that viewers want to watch more than just broadcast television on their TV.
The service should be live in March and viewers will be able to click a button and head to the Youtube channel. Once connected to the site viewers will be able to watch funny videos that we all love, but also watch the more professional broadcast channels that Youtube has to offer.
Last year the Google owned video site launched a range of ‘international original channels’, so viewers can watch content that includes ’The Jamie Oliver Food Channel’ featuring advice and video recipes from the World famous celebrity chef, BBC Worldwide content including ‘On Earth’, ‘Reuters TV’, and ‘Guinness World Records: OMG’.
The Freesat satellite TV service is available to all UK residents and requires a set-top box but is then free to watch.
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