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Youku Turning Into Chinese Hulu After Streaming Agreement With Disney?

Youku Chinese Youtube or Hulu?

The biggest Chinese video site Youku, has teamed up with Disney in a deal that allows them to stream hit US TV shows such as Desperate Housewives, as internet tv booms in China.

The announcement was made by Victor Koo, the Youku CEO during a Stanford University conference in Beijing.

Almost mirroring their US inspiration, Youku have launched a subscription service (currently in beta) that will stream movies and educational videos to subscribers.

Chinese hosting sites have always been synonymous with illegal streaming, especially hit US TV shows and Hollywood movies. But the Disney deal was announced as there has been a crackdown on illegal content, with Youku deleting all dodgy uploads. Back in December, Youku secured a $40 million investment from investors to become a more professional outfit.

This will intensify as they can now show the same stuff legally and get paid for it. They are facing competition though as competitor, Ku6 Media recently struck a deal with Warner Bros and Sony Pictures to stream hundreds of movies and TV shows from this month.

Unlike Youtube, Youku shows 70% licensed content rather than uploaded videos which only account for 20% of video uploads.

Koo also said that the Chinese market is more flexible in the speed that movies appear online and the number of episodes available. “It really creates a unique market opportunity for Internet television in China,” Koo said.

That said, Youku are (like Youtube) still to make a profit, although with 230 million Chinese viewers visiting the site every month. If they cannot crack it then nobody can.

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This entry was posted on Monday, October 18th, 2010 at 2:46 pm and is filed under Full Episodes, Internet TV Articles, Internet TV Explained, Internet TV news, Internet TV Websites, Mobile Phone TV, Movies, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Youku Turning Into Chinese Hulu After Streaming Agreement With Disney?”

  1. This seems like a novel but very fresh from the press.
    I got fired because of the crisis at an international concern in the media and Internet industry. I will not mention names. I was involved in innovation and marketing for new developments related to Internet Media. I want the world to know the following story that I must bring out : … .. The key word in the coming years is inTVernet as you can see that everything to do with the integration of TV and Internet.
    Seem logical but I find it not like. You hear “TV” not at all. I have also indicated why there might be but am kicked out. Lay down everything (free) with the word inTVernet. Start Pages, email addresses etc. etc., or else the staff does and who knows if it can be a hit to score

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