Russian technology company Yota Devices have revealed a new challenger for the smartphone market, with the Android 4.2 Jelly Bean-powered ‘YotaPhone’ device set to include the unique selling point of an e-ink display built into the rear of the device.
Taking on a more regular 1280 x 720-resolution LCD 4-inch screen on its face side, the device takes its more interesting turn on the rear, containing a Kindle-style black-and-white screen of the same size, designed for reading e-books and performing basic notification functions such as reminders and social media updates on display.
The company said of the developments in a press release: “Technology is setting the tone of our lives rather than the other way around. We at Yota Devices aim to rebalance the relationship with our smartphone.”
Yota’s Vlad Martynov added: “Two years ago we were not so dependent on all the kinds of information we consume now, from Facebook and Twitter to news and other RSS feeds. The smartphone is now a window onto this virtual life, but today there’s a lot of disappointment when you miss information. Our electronic paper display with our applications will remove this irritation.”
The YotaPhone includes a 12-megapixel rear camera and frontal HD camera, alongside a 1.5GHz ‘dual-core Krait processor’, a 2,100mAH battery power, and 32/64gb storage options, and is set for an official reveal at the Mobile World Congress 2013 in Barcelona (Spain) in February.
While it is a unique feature that has never been tried before on a new product, will Yota’s attempt at a smartphone ever manage to become more than just a gimmick?