Looking to improve their independent second-screen experience for sports viewers, Yahoo! have given a relaunch to their live score and statistic app ‘Sportacular’.
The updated Yahoo Sports service, which covers a range of sports but with a primary focus on America’s ‘big 4′, is now available on iOS and Android smartphones and tablet computers. The focus of the redevelopment is claimed to be a service redesign and new additional features that enhance the search engine company’s play-by-play coverage of sporting events, although as before the main aim of the service as a whole is to offer live scores and latest results ‘as they happen’.
The biggest games that can be followed on the app will also see their coverage enhanced by tweets of experts on the participating teams and ‘local writers’, offering a ‘more detailed approach’ to coverage, whilst also bringing the service closer to content provided by the Yahoo Sports web pages.
Enhanced personalization features on Yahoo Sports also mean that users will be able to set up ‘favorite teams’ on device, combined with an ability to synchronize ‘team news & results’ across all devices and desktop with their ‘Yahoo ID’ login details.
The Google Play listing for the app describes: “Get the power and depth of Yahoo! Sports, one of the leading sources of sports information on the Web, as an app for your Android device. Yahoo! Sportacular is chock full of all the breaking news, scores, schedules, and details that sports fans crave. This app crams so much into one small package, it’s borderline ridiculous. No matter what’s going on in the world of sports, you’ve got the details right at your fingertips, wherever you are. Sportacular covers the gamut of major sports. NCAA football and basketball? Check. Pro baseball, basketball, football, hockey, and soccer (domestic and foreign)? All accounted for. Golf, tennis, and auto sports? But of course. There are even categories for your self-selected Favorite Teams and Trending Games.”
With the iPad receiving ‘additional support’ from Yahoo Sports for the first time, the iTunes store app listing adds: “Sportacular is now Yahoo! Sports – It’s the fastest scores, news and stats experience we’ve ever built, all personalized for you. Enjoy. Yahoo! Sports is designed to be incredibly fast while still providing the in-depth sports coverage every true fan needs. Easy access to scores, news and stats in a clean, simple layout. Get personalized live scores and information on your favorite teams, player, and leagues. Sync your favorite teams across Yahoo! Sports on the web and your mobile apps for one-tap access to the scores and news you can’t miss.”
With plenty of features adding to the free-to-download service provided by one of the most recognizable online brand names, will Yahoo Sports become the king of a generalised sporting second-screen experience?