Yahoo And ABC Deal Brings More News To The Web
Yahoo have agreed a deal with ABC News which will bring ABC news content to their website whilst bringing original shows to the Web. The deal means that ABC will become the premier provider of content for Yahoo News and will also bring an interactive Good Morning America show to the website.
ABC coming to Yahoo News
The agreement agreed Monday will get a predicted 100 million US monthly visitors to Yahoo News said Yahoo Executive Vice President, Ross Levinsohn in an interview. Their will also be new web content created by ABC journalists. a revamped GoodMorningAmerica.com website, powered by Yahoo will include a video series called Newsmakers, featuring both politicians, world leaders and celebrity guests.
The move said Levinsohn, “will create new demand” for online advertising on Yahoo, due to the increase in traffic and “premium” ABC content. Speaking for ABC News, Ben Sherwood, president said, “This relationship will give ABC News an unrivaled ability to reach across the Web, combining Yahoo!’s vast distribution and cutting-edge technology with our award-winning journalism. For years, we’ve proudly proclaimed that more Americans get their news from ABC News than any other source. Going forward, we will greatly expand this leadership by building a connection with a whole new online audience.
ABC News and Yahoo will share resources, news gathering operations and ABC will be top provider for Yahoo News. Both companies will collaborate on original coverage to appear on both the Yahoo News and ABC News sites.
Although the two companies may seem to be intrinsically linked, both will maintain editorial control of their own sites, ABC News, GoodMorningAmerica.com and Yahoo News.
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