With Redbox Instant’s public launch on the imminent horizon, the Coinstar and Verizon owned company announced on Wednesday that the Redbox Instant app would be coming to just one video game console–the Xbox 360. The move, which will puzzle many analysts, is a boon for the Microsoft owned video game unit as it continues to power its way to dominating living rooms around the world.
While ‘Instant will be launching in the very near future, one must question why Coinstar and Verizon are limiting the reach of the new video streaming service by providing an app on just one video-game console. Competitors Netflix, Hulu, and Amazon feature apps across a variety of consoles, including the Xbox 360, Sony’s PlayStation 3 and Nintendo’s Wii console-line.
If other services are offering apps for viewing video content through various platforms, Redbox should do the same–if they want to garner any penetration into the fiercely competitive video-streaming market.
For users who are part of the Redbox Instant beta, you should be receiving a code to access the Xbox 360 app sometime this month. An Xbox Live Gold membership is required to use the app and stream Redbox Instant videos through your Xbox 360, which is also required for users who want to access Netflix through the video game device.
While Redbox Instant does not have an official launch date the cost of the service will be just $8 per month and will include four one-night credits for rentals from Redbox kiosks.