Watching full-length TV series episodes online is fast becoming a mainstream activity, the old days of 5 minute videos are losing their appeal says a new survey. The online tv consumer is maturing, and that shows in the migrating away from short videos onto full length shows and movies. A survey by eMarketer shows that around 33% of internet users in the US (which equates to 58.9 million consumers), will be watching online streams at least once a month for 2010. Among US adults who already watch video online on a regular basis, the numbers are more at 50%. It is expected that in the following year, the numbers will grow to 39% and 56%.

Watching full length movie streaming online is also growing. According to Ipsos OTX, the percentage of internet users who streamed or downloaded this kind of full length internet streaming more than doubled between September 2008 and October 2009.

This is good news for online video advertising spending, which eMarketer predicts will rise 48.1% to $1.5 billion this year in the US alone. By the year 2014, internet video advertising is projected to reach $5.52 billion. It is no big surprise that as broadband speeds increase and streaming gets more slick, that viewers are happy to sit in front of the pc and watch full length streaming. The question is, will they soon prefer it to the tv?

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