Watch Out Viewers, Your TiVo Is Watching You
Up until now, measuring tv viewers has been pretty straightforward. Then web based tv streaming came along and messed up the party and the figures. TiVo with the new TiVo Premiere think they have the problem licked, by watching what you view and whether it comes from the traditional sources or from the net.
Starting in September, TiVo will start to track how much time users spend watching internet based content on their TV sets along with the regular TV content, giving advertising companies and the tv producers a clear view of consumers’ tv habits. TiVo captures viewing habits for every second, which is important for advertisers who want to know exactly who is watching their ads. TiVo tracks around 375,000 households.
TiVo users can view traditional television, as well as online tv from partners such as Netflix, YouTube amongst others. They also from under the hood, measure the audience viewing and measurement service that aggregates data and reports consumer behavior anonymously to clients such as TV networks and advertisers.
The data collected by TiVo will interest the TV advertising business (worth over $70 billion per year) and the emerging internet tv sector, including companies like Hulu, which is reportedly planning to go public this year. The development also heightens the competition between TiVo and Nielsen, the major TV ratings company which has added online numbers to its traditional TV panel.
Nielsen, which is in the midst of preparing an initial public offering, has come under fire for not keeping pace with emerging viewing habits. In smaller local TV markets, for instance, the company is still reporting TV viewership by asking people to fill in paper diaries.
Related News:
- Tivo Looking To Become The Google Of Television
- Viewers Use Internet TV Instead of DVR Says Nielsen Report
- New TiVo DVR For TV Recording That Includes The Internet
- TiVo Post $10.2 Million Loss For Fourth Quarter
- The TiVo Premiere Can Propel Internet TV Into The Mainstream
