Cable giant Comcast have announced a deal that will set them as the only on-demand video presence (Comcast On-Demand), which shows content from all of the four major American broadcast networks (ABC, Fox, NBC and CBS). This equates to an addition of over 20 network TV shows added to their roster of on-demand content.

As part of Comcast’s plan to embrace online video, the move will give  customers of the service an even broader selection of pre-recorded content, and the move also sees Comcast become the first-ever pay-TV provider to host shows from all major networks, ABC (owned by Walt Disney Co.) and Fox (owned by News Corp.).

Shows available will include popular ratings winners such as Grey’s Anatomy, Glee, and Family Guy, amonst others, with each series’ four most recent episodes being put on the service tomorrow, with the new content coming at no extra charge to subscribers. Content will also be providing new episodes on the service just a day after they first air on their original host network.

Comcast are entering a tough arena and will be competing against several other cable, online, and satellite providers in the on-demand market, which features some big names like The Dish Network, DirecTV, Hulu, and Netflix, amongst others.

Marcien Jenckes, general manager of video services at Comcast, was pleased with the new deal, stating: “By nearly doubling the number of current TV series from broadcast networks, Xfinity TV On Demand offers our customers a one-of-a-kind experience that can’t be found elsewhere.”

The additions take Comcast’s on-demand offering to almost 600 unique series, with 56 of them coming from the four broadcast networks. Reports have also surfaced at Comcast’s plans to add to this with pre-theatrical window movie content at a high price, as DirecTV have recently announced, but any move into this market is currently at the planning stage.

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