WalMart on Tuesday began streaming movies on the same day that they come out on DVD/Blu-Ray, in another bid to take a piece of the movie rental and streaming business from Netflix, who coincidently just increased their subscription prices.

WalMart, the worlds second largest retailer, said it will fully integrate the online video service Vudu that it gained last year on to its website Walmart.com.

Vudu is a cloud based video and movie service that lets customers rent or buy movies over the Internet and stream them to their TV sets, Blu-Ray players and a variety of Vudu enabled devices such as the PS3 and HDTV’s from LG Electronics, Sharp and Panasonic.

WalMart purchased video streaming service Vudu 18 months ago and now offers 20,000 titles that can be viewed on almost any device with Internet access, from computers to televisions to Sony’s PlayStation 3 and other Blu-Ray disc players.

Movies are available at WalMart to rent for $1-$5.99 or to purchase for $4.99 and up. WalMart is not offering any subscriptions, making its service more similar to Apple’s iTunes store, which charges $3.99 to rent newly released movies and $14.99 to buy a movie.

As of March, Netflix had 22.8 million subscribers in the US. about 34 thousand more than the number of households subscribing to Comcast’s cable TV service.

WalMart who are based in Bentonville have tested the movie rental waters before. It previously offered a DVD by mail service that cost $12.97 per month for two titles and $17.36 per month for three titles.

That was not a success, but we all know that the streaming market is a totally different ball game.

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