Well-known UK pay-TV providers Virgin Media are notable in recent times for deals they have pulled with famed American brands, though a recently-announced one in a similar vein might not be as impressive given the universal nature of their partners.
The app is noted as allowing Virgin Media TiVo customers the opportunity to view content on the go through their device, with a selection of 67 channels available for streaming on Android-based mobile products.
Running alongside the launch was an update to the service which added 9 new channels (Alibi, CBS Reality, Dave, Drama, Good Food, Home, Really, Watch, and Yesterday) to raise the total from the previous 58, seeing the mobile streaming option slowly catching up with the browser edition on 90 channels.
Virgin Media director Scott Kewley said of the developments: “We’re delighted our customers are the first to get to watch every UKTV channel wherever they are. With the arrival of these fantastic new channels, Virgin TV Anywhere is undoubtedly the market-leading service for those who want to take the best of their home entertainment with them to watch wherever they are at no extra cost.”
A general statement from Virgin Media added: “Virgin TV Anywhere offers more live channels than Sky Go, with 90 available online and 67 to watch on mobile and tablets. 39 of these channels are not available on Sky Go, including BT Sport, ITV, Channel 5, CBS Reality, Premier Sport and many more.”
Previously an iOS exclusie, Virgin TV Anywhere should be able to reach a lot more users than its previous edition, but will its Google Play-listed version be able to fulfil that potential in their ongoing contest with Sky Go?