Virgin Media has launched the beta version of its media player for desktop and mobile, dubbing it, Virgin Media Player.

Although the Player is still in beta, the first to be able to access the player will be Virgin Media’s XL TV customers who also have broadband with the company, by registering at www.virginmedia.com/player.

Virgin mobile’s pay monthly customers will also be able to enjoy an hours worth of Virgin Media Player on mobile content every day at no extra charge.

Virgin has said that it has a broad selection of content available as part of the beta trial, from stations such as ITV, LIVING, Disney, Cartoon Network Geographic and, following a agreement with MTV Networks UK & Ireland, a selection of MTV, Comedy Central and Nickelodeon shows.

“We continue to explore innovative new ways to bring our customers’ favourite content to them and, with Virgin Media Player, we’re making sure they’re spoilt for choice.”

Sky has Sky Player that it already offers its viewers for the desktop and has a mobile TV app available for the iPhone and iPad.

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