Viewers Want Internet TV. But On Their TV Set
A new report has shown that viewers are keen to watch more and more Internet TV and video, but they want to watch that great content on their regular television set. This will not please the TV networks who have been trying to keep the two apart.
The report which questioned 2046 US participants and was run by consulting firm Deloitte revealed that 65% want to connect the internet to their home TV to twatch streams, this figure was 58% in the same survey in 2009. The number of viewers who said watching a live TV show was best as opposed to watching a recording or catch up dropped to 61% from 71%.
Internet enabled set-top boxes and games consoles will “increasingly blur the lines between the TV and the Internet,” said Ed Moran, Deloitte’s director of insights and innovation, about the findings of the “State of the Media Democracy” report.
We Want The Internet, But on TV
Around 10 million US users have already connected their laptop PCs to HDTV sets to view Internet tv and video on their TVs, estimates Phil Leigh, president of research firm Inside Digital Media.
“People are discovering that connecting their laptops to TVs is almost as easy as connecting a DVD player to a TV,” he said. This trend “is an irrevocable disruption” to TV as we’ve known it , he said, and will alter the advertising landscape.
The ways in which people can view online video on TV sets or PC screens keeps growing. For example, movies and TV shows delivered by Netflix can be accessed through the Microsoft Xbox and Sony PlayStation video game consoles and through the Roku set-top box. The Roku device can also stream content from Amazon.com among others. More than 40 manufacturers offer a Web-to-TV set-top box, says research firm In-Stat, including systems from Apple, Cisco Systems and disk drive makers Seagate and Western Digital
This is a classic gold rush for companies that believe Internet video is a gold mine,” said Norm Bogen, an analyst with market tracker In-Stat. “But we don’t know what business models will win.”
Cable companies, TV networks and Hollywood studios helped fuel the trend by putting some of their best content online. Amongst the biggest growing online tv ventures has been Hulu, and cable leader Comcast, which is buying NBC Universal from General Electric and is conducting Web TV trials with Time Warner Cable and their joint TV Everywhere platform.
This may explain why so many companies are falling over each other to get your streaming media onto your tv set.
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[...] Viewers Want Internet TV. But On Their TV Set [...]
[...] survey follows on from a recent report from Deloitte showning that viewers are keen to watch more and more Internet TV and video, but they want to watch [...]
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[...] Already watching internet streaming tv is becoming the norm for most people, and new research shows that within 5 years most tv hardware will come connected to the web. This backs up reports that most viewers want to watch internet tv on their television set. [...]