I know in this world of fast living, people are not the most patient. But a new survey shows that around 81% of online video watchers will leave a website if the video starts buffering during the stream.

The study carried by video analytics company TubeMogul showed that rebuffering is a serious issue for stream viewers online. The study also found that whilst a mere 7% of streaming video is slow to load, it also in stating the obvious found that internet video does not match TV quality shows.

“The technology just isn’t there yet to have a TV-like experience,” David Burch, marketing director at TubeMogul, said in a statement. “And if it’s an advertiser hosting video on a branded site or distributing it across the Web, people are just clicking away when they see that spinning wheel.”

The study by TubeMogul sampled 192 streams from top online video content suppliers–Akamai, Limelight, Edgecast, and Bit Gravity to name a few. According to TubeMogul, the services it tested “help to power video across thousands of sites.” But they aren’t quite doing as nice a job as some users had hoped.

TubeMogul found that Limelight performed best out of all the services it tested, experiencing slow load times just 4 percent of the time. It was followed by Panther Networks, Akamai, Edgecast, and BitGravity, respectively.

Even though slow loading is offputting for viewers, it hasnt stopped the massive rise in online tv and video viewing figures.

Incoming TV searches:

buffering, rebuffering internet tv

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