To many people, a 3D TV set is a 3D TV set. But it’s not, there are two distinct systems being sold right now. Active and passive 3DTV are fighting it out to win the 3D format crown, and LG have released data showing that passive 3D is preferred by viewers.
Passive 3D is found in most cinemas and uses circular polarization to separate the left and right eye images on screen. Active 3D needs a power source for the specs and each lens shuts to show each eye a different image.
Active 3D specs cost between $50-$100 per pair and require batteries. Passive glasses cost around $2 or just “borrow” a pair from your local theater.
There is much arguing over the systems, with proponents of active 3D claiming less flicker and a brighter image. Of course, passive users would argue with those points, and also mention the massive savings when needing additional glasses (some TV’s ship with one pair only!)
The results were released this week and commissioned by LG who used Morpace to do the study. The end result found that 80% of consumers prefer the passive 3D TVs over active 3D sets.
The study was not biased either as LG produce both types of 3D sets. the consumer test compared the LG passive glasses 3DTV against a Samsung active-shutter glasses-based 3DTV and separately against a Sony active-shutter set.
Morpace measured real-time feedback, and found that consumers preferred the passive 3D sets in many of the categories, including overall 3D experience, 3D picture quality and 3D effect. Users also much preferred the lighter passive 3D glasses available at your local cineplex.
Speaking about the results, Wayne Park, CEO for LG Electronics USA said:- “We developed LG Cinema 3D to solve the problems consumers were experiencing with active 3D and to provide the best 3D experience in the home. With its outstanding picture quality, affordability, and easy-to-use and share glasses, it’s no surprise that LG CINEMA 3D technology is preferred by four out of five of consumers over Sony and Samsung’s active 3D.”
It is expected that by the year 2014, 3D TVs will account for over 40% of the overall TV sales. And research by IHS iSuppli shows that by 2015, over half of those 3D TV sales will be for the passive 3D type.
Of course you cannot judge a 3DTV system based on one study alone, so PC World have also tested the different 3D systems and made passive 3D the winner as well.