Video Views In June Surpass 6 Billion For The First Time

Watching video online is growing again for the month of June, and for the first time over 6.2 billion video viewing sessions happened in the month, hitting a record for the first time is has been over 6 billion.

According to the latest comScore Video Metrix for June, 178 million US web users watched video from the internet, and on average each viewer saw 16.8 hours of video during the month.

Google owned Youtube stayed nailed to the top, and had 149.3 million unique viewers who watched an average of 324.1 minutes, or 5.4 hours of video. Next came VEVO (63 million unique viewers), Yahoo! (52.7 million), Microsoft (50.7 million) and Viacom (49.5 million).

Hulu came in ninth position for unique viewers (26.7 million), but thanks to the premium content shown, had the second highest viewing time per viewer at around 3 hours or 184.8 minutes. Hulu also made the most of those viewers, with each one watching around 38 ads from about 1 billion video ad impressions delivered for June.

Other stats from the report include:-

  • 85.6% of US Internet audience watched online video in June
  • The average duration of video content was 5.4 minutes
  • The average duration of video ads was 0.4 minutes
  • Advertising accounts for 13.6% of video viewed and 1.3% of time watching online.
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One Response to “Video Views In June Surpass 6 Billion For The First Time”

  1. Obviously, more online viewers will come every month. More streaming is coming online, more phones, tablets and pc’s are sold. I think this trend will continue well into 2012 and maybe beyond.

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