UK Online TV Viewing Levels Off Says New Study
A new study has revealed that online TV viewing using a computer, laptop or tablet device in the UK has levelled off. The study shows that compared to 2010 figures, there was only a slight 0.5% increase in viewing figures for 2011.
Online TV in the UK on a plateau?
The study was carried out by the Barb, who measure the UK’s broadcasting audience. The study comprised of 4,000 viewers who were asked if they had watched UK online TV content on a computer, laptop or tablet during the previous week.
The result back in December 2010, of the same survey had a yes percentage of 14.4%. The results for 2011 were 14.9%, a rise of just 0.5%. When compared with the same results in 2009 (which was 11.2%), the growth has shown a massive slowdown.
In a statement Barb said that the “plateau” effect can be attributed to the growing popularity of connected set-top boxes and Internet-connected TV sets that both carry catch-up content
One area of online viewing still on the rise is smartphones which have doubled amongst the 15-34 age demographic. The figure for 2011 of 9.8% compared to the 2010 figure of 5.8%.
The figures are a little misleading though, although the week comparison between years showed little growth, the actual increase of all adults watching TV on PC, laptop or tablet device was 36.2% for 2011, showing an increase from the 2010 figure of 5.1%.
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