Popular social networking service Twitter have expanded their tweeting service to include video. They have launched a new ‘video-sharing app’ called vine that integrates into the social networking service.
Available for free on iPhone and iPod touch via the iOS App Store, Vine is a service that enables its users to embed video clips within their tweets. The first to do so with the service’s launch on Wednesday (23 January) was Vine CEO Dick Costolo, who created a small video from several smaller clips to show his creation of a steak tartare.
This video, like all others that Vine will allow, are not permitted to be any longer than 6 seconds, in a similar manner to Twitter’s limitation of 140 character text posts.
An original startup purchased by Twitter last October, Vine Labs now has their titular service in motion, and seemingly have a goal of doing what Instagram have done for embedded photos, describing their service as: ”[The] best way to see and share life in motion. Create beautiful looping videos in a fun way, then share with your friends and family.”
While filming something such as an entire cooking process, the app works by users pressing record and only placing their thumb on the screen when they want to capture, being able to remove it to pause the video, with the process able to continue until the video is complete or 6 seconds are filled.
This enables users to film through one collective take, or by the merging of many smaller shots, while uploading their videos via Twitter and being able to search for fellow Vine users for new clips to see.
Dom Hofmann, Vine’s co-founder and general manager, noted: “They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.”