It has long been believed by many including us, that tv networks have not taken internet tv seriously. They have even hampered us using the internet as an alternative to the television set. Long established in their beliefs and old fashioned in their ideals, the networks are seriously scared of internet tv.

For the last sixty years, television was simple. You watched it from your television set in the corner of the room. Now we have Hulu and umpteen other streaming tv websites, pushing the latest shows and movies to you on demand through a variety of devices.

New Generation Dont Need A TV Set

Although the big networks were quick to put popular shows on the net many years ago, in the hope they could get a piece of the booming online advertising market and offset an declining audience number.

Although  viewers came in droves, the advertising revenues did not. By giving away TV episodes online, “the industry is literally tossing money and premium content away,” Barry M. Meyer, the Warner Brothers Entertainment chief executive, said in a speech in October.

President of Disney/ABC tv group Anne Sweeney, recalls panicking when her daughter told her that her dorm room did not need a TV thanks to Hulu and other streaming websites. She of course is right to be panicking, the younger generation no longer need a television set. Instead they jump onto the the web to watch streaming shows, but the networks still aren’t making any money off these viewers. Hulu, the largest streaming site, is getting over 40 million visitors a month who are viewing 5 billion minutes of shows and clips. And that number is only going up, and on the flipside TV viewer numbers are diving.

The networks have a massive headache. They need to make money from online viewers, quickly. Because their is no turning back now. A whole generation are now growing up not needing a television set.

Read More – http://www.nytimes.com/2009/12/04/business/media/04hulu.html?_r=1

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Steve Sanger

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