Logo-small
  • Home
  • Blog
Logo
  • Reviews
  • TV Streams
  • live Sports
  • TV Shows
  • TV Guides
  • Mobile Apps
  • Streaming websites
Internet TV news Mobile Phone TV
Steve Apr 16th, 2010

TV Advertising Revenue Dropping While Online Grows

You have to feel for the poor tv networks, they have taken a 12% hit in advertising revenue compared to 2009.  The findings from the Yankee Group “2009 Anywhere Advertising Forecast.” shows that although advertising as a whole dropped, internet advertising increased – mainly due to the popularity of online tv.

Advertising revenue up but only online

The tv revenue drop was much worse than the 4% forecast, during 2009 total US TV and online advertising market was worth $67 billion (compared to $77 billion for 2008). TV advertising declined 21.2%, from $52 billion to $41 billion during 2008 -2009.

Advertising online however grew during 2009, due to consumers spending longer on the internet and less time viewing television. Online ad revenues grew 8.3% between 2008 ($24 billion) and 2009 ($26 billion).

The report shows that time spent on media each day fell 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. However it was mostly contributed to by the fall in traditional tv viewing.

The stats for 2009 show that US consumers spent an average of three hours and 17 minutes each day watching TV and video in 2009, compared to an average of four hours and 13 minutes a day online.

Advertisers may target the mobile market next as an insteresting fact emerged on the amount of time now spent on mobile phones each day. The average daily mobile phone useage is one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Latest TV searches:

tv advertising, television advertising, tv advertisement, tv ad, television advertisement, tv advertisements

Related News:

  1. Channel 4 and ITV Online TV Revenue Soaring
  2. Hulu Not Bringing Home The Bacon In Advertising Revenue
  3. December sees a massive surge in online TV viewing
  4. Hulu thrusting ahead in the online TV market
  5. Online Video and TV Viewers Rise 25% For September

Tags: online tv advertising, television advertising revenue, tv advertising, tv advertising revenue
Previous Story
ABC Ipad TV Streaming A Big Success
Next Story
Sky TV Add Sky Player To Freeview Set-Top Boxes

9 Comments

  1. Geeking Out About… » Marvel announces same-day digital delivery; brick-and-mortar stores, fans freak out
    Geeking Out About… » Marvel announces same-day digital delivery; brick-and-mortar stores, fans freak out June 7, 2010 at 7:58 am

    […] sales shrank by close to 40% in the United States between 2000 and 2007. A 2009 Yankee Group report makes the claim that television advertising revenue is dropping faster than the increase in advertising revenue for […]

  2. Viewers Of Online TV Get To Choose Which Ads To Watch
    Viewers Of Online TV Get To Choose Which Ads To Watch August 10, 2010 at 12:50 pm

    […] you think about it, it makes perfect sense to give the viewers what they want, especially as online tv advertising is growing. It will increase sales and make the ad makers come up with more novel and interesting content. And […]

  3. Congress Turns Down the Volume | Post Advertising
    Congress Turns Down the Volume | Post Advertising December 15, 2010 at 6:39 pm

    […] abandoning their TV sets and turning to their computers to watch streaming shows and videos, and advertisers are following suit. A report from eMarketer states that “spending for video ads will continue to escalate at a […]

  4. Old Media Is Being Unbundled, Just Like Telecom Was: Tech News and Analysis «
    Old Media Is Being Unbundled, Just Like Telecom Was: Tech News and Analysis « February 24, 2011 at 1:01 am

    […] it is half that amount. The radio and television industry have gone through the same compression. TV advertising declined 21.2 percent from $52 billion in 2008 to $41 billion in 2009, and fell a further 12 percent in 2010 […]

  5. What are some typical ad revenues per person per hour of television watched for different categories of shows? - Quora
    What are some typical ad revenues per person per hour of television watched for different categories of shows? - Quora August 1, 2011 at 10:56 am

    […] watch 250 billion hours of TV per year.According to this one:http://www.worldtvpc.com/blog/tv…TV ad revenue was $52 billion in 2008 and $41 billion during 2009. Let's imagine a recovery to […]

  6. Rodrick Cuffari
    Rodrick Cuffari January 10, 2012 at 12:43 pm

    It is interesting to watch the power leaving the standard tv set and moving to mobile devices. I use my iPad wherever I am in the house to catchup on movies and missed tv shows. The advertisers know this and want their message online.

  7. Sammy Eskie
    Sammy Eskie April 5, 2012 at 5:19 pm

    Advertising stinks period. I didn’t mind it to much, but now it is getting to be way over board. I think some of their findings are wrong. People are just plain tired of paying for television services and seeing nothing but ads. In fact, they have edited television cutting down viewing time for more advertising. How is that fair to consumers who are paying for media services? I agree online TV viewing is awesome, but times are chaning and soon there will be more and more advetising with online TV. I really do beleive people are not watching TV, canceling the media services because they are fed up. Consumer do not have a choice anymore and yet are paying for it. I wished people would do more research on this issue and find the truth.

  8. Content Rules: Three Great Content Marketing Principles From the Book | B2B Sales & Marketing Blog - mindmulch.net
    Content Rules: Three Great Content Marketing Principles From the Book | B2B Sales & Marketing Blog - mindmulch.net April 17, 2012 at 6:12 am

    […] the past 10 years or more, broadcast media (TV, Radio) and print media (Magazines, Newspapers) have suffered a dramatic drop in subscribers and viewers. […]

  9. The Art of Storytelling « MindCorp | Newsfeed
    The Art of Storytelling « MindCorp | Newsfeed January 29, 2014 at 8:48 pm

    […] Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People today communicate around the world 24/7 and are flipping past magazine ads, voicing displeasure over banner ads and pop ups, and watching less and less TV. […]

Leave a Reply Click here to cancel reply.

Categories
  • 3DTV
  • Amazon
  • Apple TV
  • Bitcoin
  • Boxee
  • Cable TV
  • catch up tv
  • Celebrities
  • Chromecast
  • Classic Movies
    • Comedy
    • Horror
  • Cord Cutting
  • Featured
  • Full Episodes
  • Games console TV
  • Gaming
  • HD TV
  • HTPC
  • Hulu
  • Internet Music
  • Internet TV Articles
  • Internet TV Explained
  • Internet TV Hardware
  • Internet TV news
  • Internet TV Reviews
  • Internet TV Software
  • Internet TV Websites
  • iPad
  • iPlayer
  • IPTV
  • iTunes
  • Mobile Phone TV
    • Android Phones
    • iPhone
  • Movie Download reviews
  • Movies
  • Netflix
  • Online Radio
  • P2P Software
  • PPlive
  • PPstream
  • Press Release
  • Roku
  • Satellite TV
  • Smart TV
  • Sopcast
  • Sports
  • Spotlight
  • Tablet PC
  • Technology
  • TiVo
  • TV Show Reviews
  • TV Shows
  • TV Torrents
  • TVants
  • TVUplayer
  • Uncategorized
  • Videos
  • Vudu
  • Watch Movies
  • Wearables
Twitter Facebook Email RSS

More Services

XBMC Media Player Guide
Radio streams
Watch Classic Movies
TV Networks
Hardware
full episodes
Country search

Reference & Help

Media Players
Glossary
Guides and tutorials
Internet TV guide
Satellite TV on PC
Cord cutting guide
XML Sitemap
Sitemap
Link To Us
RSS Feeds

Follow us and contact..

Follow worldtvpconline on Twitter
Share This Page On Facebook
Share This Page On Twitter
Share This Page By Email
 
Still can't find what you're looking for? Search Site 
  Copyright © WorldTVPC.com 2013
Privacy policy | Legal Disclaimer | About us | Contact us | DMCA complaint | Advertise