As more and more content is readily available and accessible from the internet, and traditional TV starts tapping into the net as well. Are the boundaries blurring into one?

Many viewers are almost without realising coming over to internet tv. This new media generation still watch traditional tv but also are very comfortable using other media outlets. Things like PlayStation 3, iphone or the new internet enabled tv sets.

A massive change is happening right in front of us in the world of multimedia entertainment, and it is blurring the traditional TV concept with many other platforms and devices. You are able right now to download TV shows onto your pc or laptop, stream your favorite movies straight onto your TV set, or even save it for mobile browsing on your new smart phone.

This integration in many ways is still in its infancy, but over the next few years, the concept of sitting on the couch to watch TV will have become a thing of the past.

The cable companies like Comcastare already laying a claim in this new market by launching their TV Everywhere service. By January 2010, Comcast will let subscribers watch TV episodes and movies online. Two dozen cable channels have agreed to provide content, including CBS, A&E, AMC, History, E! and BBC America amongst others.

Comcast are also deep in negatiations to buyout NBC Universal, owners of free catch up tv website Hulu. If the deal goes through, the Philadelphia-based cable giant would significantly grow its influence and market share.

The Comcast On Demand Online service allows subscribers watch TV shows for free on their computers/internet devices. Although to begin with they will only be allowed to watch the streams from home using a Comcast broadband service, its is expected that this will change to include other suppliers.

Then comes Netflix, the massive DVD-by-mail subscription company, began making it easier for customers to stream movies and older television shows online at no additional cost.

Netflix have also partnered with Blu-ray allowing its players to stream movies, and the company’s technology now lets users stream onto their PlayStation 3. The effort to expand its reach has been paying off as the company reported a 24 percent increase in its net income in the third quarter, adding another 510,000 subscribers. Its revenue is expected to be more than $1.6 billion by the end of the year.

Putting all these big name companies pushing online tv together with the new internet enabled tv sets being released, means that although the idea of everyone sitting around a laptop to watch TV is still not very appealing, the fact is that internet tv will soon be integrated in every device that has a screen. So soon sitting around the traditional TV will involve watching TV on the net.

Crazy Matt Cazzy into all things hi-tech, gizmos and gadgets. If its just out, i want it. Loves watching tv on every device ever invented that can handle it

Matt

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