Time Warner Cable are developing an iPad app that will allow subscribers to watch current tv shows on demand, wherever they are amongst other cool stuff.

This app, which has not been named yet or even given a release date, was announced in a YouTube video by Time Warner Cable’s Vice President of Web Services, Jason Gaedtke. The app offers current content for subscribers to view in their area. They can see all the shows on now, or navigate through the TV listings to see what other shows are on later.

According to Gaedtke, the basic goals of the app are: “allow users to publish and consume content on the iPad, as well as control the video experience in the living room. To achieve that, users can find the show on that they want to watch and click the watch now option. Upon doing so, the display on the user’s Time Warner Cable box is changed to that channel.”

“Another option available to users allows them to find content from networks and other TV providers and stream that content to the device. The company didn’t elaborate on what content providers would be offered or how much content would be available.”

Time Warner Cable has some high goals in the future. According to Gaedtke, we would like to give our users the ability to start watching a tv show from the iPad, and once they get home, pick up where they left off on their TV. The company also hopes to make APIs available to third party publishers to bring their content to the company’s app. Right now, the app is a prototype, so features could be added or removed before it’s released.

Time Warner Cable’s decision to add an iPad app into the mix might be a response to the iPad app Comcast unveiled earlier this year. That program allows users to see what’s on, change channels on the cable box, or even record content from the app. It also includes a social element, allowing users to “share” a show they’re watching with friends. Upon accepting the sharing invitation, friends’ TVs will automatically tune to the same channel, so they too can watch the show.

The news comes soon after Cablevision has announced that subscribers can watch Catchup TV on their iPads. The battle for the iPad’s control over your TV is heating up. But whether or not consumers will want to do the lot with their iPad, rather than control programming like they do now, remains to be seen.

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