Time Warner and Verizon To Start Internet TV Trials
Time Warner and Verizon have announced that they are going to start issuing trials of Internet TV for existing subscribers as part of the ‘TV Everywhere’ project. This will allow subscribers to view television shows streamed from the internet where ever they are. Most TV shows will be shown online around the time of originally airing, and will be shows that are not shown online existing online tv sites like Hulu or iTunes.
With Verizon, it seems they are planning a quieter approach to their trial, and not surprisingly, are only going to offer two Time Warner owned channels, TNT and TBS. Time Warner are planning on offering their own channels, as well as HBO, IFC, SyFy, and several other large networks. 5000 subscribers will be included to start, but Time Warner plans on reaching several more areas in the coming months. And as deals come through, both providers will be adding more channels regularly.
The TV Everywhere initiative is a frantic attempt to convince subscribers to keep their existing TV packages. A lot of people are shying away from standard television now a days, considering you get the same shows via the internet without much hassle anymore. Both Verizon and Time Warner are hoping that by providing Internet TV with their current plans, it will get people to keep their plans and not drop them.
Time Warner has been under some heavy opposition for putting on low bandwidth caps in trials, to either discourage the switch from internet only tv viewing, or recoup lost revenues. Either way, the bigger question is will people keep paying for their television when they can get it for free, or certainly cheaper on the web?
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