The Reasons Online TV Has Finally Gone Mainstream
After years of promises and dissapointments, online tv is only now becoming part of popular culture. You dont need to be a geek to watch online tv anymore, so what has changed and why has it finally taken off?
The popular broadcasters and providers have all given their opinion, and it seems to be a culmination of things that have tipped internet tv onto the front page.
According to Rahul Chakkara of the BBC its the adoption of fast speed broadband connections. No longer do we need to watch jerky, fuzzy, low quality images. With the high speed available, we can watch broadcast quality online
Claire Tavernier of Fremantle FMX thinks that it has been due to the two standout online tv providers. The BBC iPlayer for UK and Hulu in the US have made the masses finally accept watching online video. These quality sites provide a good source of quality, relevant content and promote its accessibility on major TV channels.
Richard Davidson-Houston of Channel 4 says that it all comes down to reccomendations and the fact that laptops are taking the place of second TVs are driving the trend. He also thinks that watching catch up tv has been a major factor. Watching last nights missed tv shows online is a big draw.
Peter Bale from Microsoft puts it down to great quality streams and the fact that skateboarding dogs on YouTube are no longer the height of entertainment online.
All of these reasons are great in themselves, but add them all together and you get a compellling reason why online tv is booming.
Read full article – http://www.californiachronicle.com/articles/yb/137995013
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