In the middle of their well-publicised ‘comedy week’ and current 8th-birthday celebrations, video-sharing giants YouTube have revealed to what extent they actually increase in strength by with each passing moment, as an average of ’100 hours of video’ are claimed to be uploaded to the site each minute, according to the latest figures of owners Google.
The statistics add to the news that the site recently broke 1 billion unique monthly visitors, and offers a glimpse at just how much more content gets poured into the site than is actually viewable (in order to keep on top of everything uploaded as it happened, YouTube would require a team of at least 6,000 people looking non-stop at new videos).
The figures also mean that on average, 2,400 hours of new video content are uploaded to YouTube by the hour, while 57,600 and 21,024,000 hours are uploaded daily and annually, respectively. Or from a different perspective, every passing second sees 100 more minutes (longer than many feature-length films) of video content added.
A YouTube blog post announcing the lead statistic noted of the site’s huge and continuing levels of growth: “When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would inspire, inform and entertain us every day. Over the years, you’ve continued to surprise and delight us. And the past year was no exception. Who would have guessed that a tux-rocking K-pop star would shatter records left and right or that Sesame Street would go global with 1 billion views? That’s one of our favourite things about our global audience – you’re as unpredictable as you are creative and irreverent. We’d like to thank you for making YouTube the special place that it is. For showing us how video can create connections, transcend borders and make a difference.”
With it being an impossible task to catch up to everything YouTube has to offer (a good thing considered how much of the content is poor-quality ‘home videos’ from people you’ve never met), it is a more sensible option to just focus on the best of the content that has been recommended to you, or a the classic method of just seeing the recap:
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Speaking at a Q&A session at the South by Southwest festival (SXSW) along with Digg founder Kevin Rose he revealed that a new video project was nearly ready to launch very soon. He said, ”I wish [SXSW] was a month later because I could unveil the new product,” Hurley said on Saturday. Without offering many details, he said the product is “primarily video-based … and gives flexibility for people to work together and create content,” according to 
To help us normal folk find fame (and increase subscribers), Youtube have redesigned the channel page as the ‘One Channel’. The makeover gives a uniform look on a number of devices and screen sizes, and it also comes with an intriguing, and theatrical trailer for non subscribers.
SMOSH debuted on the popular video sharing site in 2005 and immediately went viral with a Pokemon theme song video that became the number one video on the site just as it launched. “When I met Anthony and Ian six years ago, I was immediately struck by their passion and creativity and energized knowing this would be really big-but no one could have predicted the phenomenal enterprise it has become today,” said Barry Blumberg, Alloy Digital Executive VP and SMOSH President.
