Netflix Claim Credit For Mad Men Boost

While online TV and linear schedules are generally seen on different markets, Netflix appear to have made it their duty to claim that they are responsible for the recent upturn in success of AMC drama Mad Men, suggesting that the show’s prominence on the online streaming site has given it a cult status that has [...]

Netflix And LoveFilm Save Sky By Becoming Competitive

Having come under scrutiny last year for their dominance of the movie broadcasting market in the UK, satellite broadcaster Sky have been cleared of needing to give up some of their rights by the Competition Commission, after the trade fairness regulators ruled that online services such as Netflix and LoveFilm served as viable additional options that help [...]

Hulu Plan Ten New Shows With Three Original Debuts

Hulu have revealed their intention to launch up to 10 new shows this summer as part of a seasonal addition to their line-up of programming on the online streaming service, including seven new show licences from overseas, and three original start-ups. Dipping into their $500m budget for acquiring (and renewing) programming in 2012 that was set aside earlier [...]

Video Advertising Hits Record 9.5 billion Views In April

Although we all love watching online TV, the biggest growth area for April was the viewing of video advertisements. According to April’s ComScore online video rankings, 181 million US viewers watched almost 37 billion online videos for April, but video ad watching was up by over a billion compared to March. The top video sites [...]

French TV Connections Highest In New Survey

As an alternative to the recent survey from Strategy Analytics claiming that just 9% of European smart TV users actually connect regularly to the online services, an alternative survey produced by English firm Futuresource Consulting has discovered that around three-quarters of users surveyed use the Internet through their TV. In a survey seemingly made more in a hybrid of the study by Strategy Analytics and the measurement of [...]

Forrester Claim Higher Connection Through TV Devices

A study recently undertaken by Forrester Research is claiming that, as expected, the level of smart TV owners in America accessing online content through their sets is increasing (along with all other means of ‘living room’ viewing services), as more people discover the added potential of their purchase. Headlining the report is the statistic that [...]