ESPN Announce iPad Cricket App

ESPN have confirmed their intentions to launch an official cricket ‘companion’ app for the iPad, utilising the services already seen on their international sub-website ESPNcricinfo. Set to become their 3rd iPad app (and only the first to be launched outside of the USA), the service launch will coincide with a test match between England and South Africa in July. ESPN have [...]

Apple Build Secret-Keeping Restaurant

Apple have revealed their intentions of both keeping their future product plans more secretive and encouraging creative discussion during break times by announcing the creation of their own restaurant close by their official headquarters (in Cupertino (USA)), as a means of keeping out anyone not directly associated with the company. The company will tap into their vast funds [...]

Greenpeace Target Apple With Environmental Complaints

Apple have been hit this week with a number of protests outside their stores worldwide organised by environmentalist group Greenpeace, as they ‘take a stand’ against the American technology company’s data centre’s heavy dependence on coal power. With official Apple Stores in San Francisco, New York (both USA), Toronto (Canada), and London (England), against the most notable hit [...]

Tablets Become Number One Choice For TV Viewing

Everyone loves watching TV on a tablet, and that’s official. A new study has found that the tablet PC has become the second device after the TV set, to watch tv shows on. The study by Viacom had 2,500 respondents and also included interviews with tablet owners. The report called, ‘Tapping into Tabletomics’ shows that [...]

Cross Screen Advertising Boosts Effectiveness By 72% Says Study

More of us viewers are now accustomed to using a second screen, that is to watch TV whilst using our mobile phone or tablet. Now a new study by Nielsen on behalf of AdColony, a mobile video advertising company, shows that cross screen advertising can boost ad effectiveness by 72%. The study called ‘Cross-Platform Video [...]

Over 80% Of Viewers Simultaneously Watch TV While On Tablet Or Phone

If you find that your spending more time on your tablet or smartphone while watching TV, your not alone. Research by Nielsen shows that a mammoth number of users like to be ‘doing stuff’ on their mobile device whilst watching TV. The report title ‘Double Vision – Global Trends in Tablet and Smartphone Use while [...]