The worldwide popularity of British ITV period drama Downton Abbey is such that a misplaced water bottle can provoke an unprecedented media storm, but those involved with the show have at least had the good grace to laugh at their unprofessionalism and turn it around into a campaign to benefit charity.
The show, which airs on PBS in the USA, released a promotional image for their upcoming 5th season recently but almost instantly was the subject of humour on social media, after it was found a modern plastic water bottle had been left in a shot supposed to depict an English manor in the 1920’s.
Since that time, though, the cast and crew of the show, preparing for an autumn 2014 release (January 2015 for PBS), have made their own fun of the mistake by posing with bottles to promote the international charity WaterAid.
A spokesperson for ITV said of the move: “After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity – WaterAid.”
A spokesperson for Downton Abbey assured that there will be no more mistakes or chronological anomalies when the show comes back to air, adding: “It’s testament to the huge success of Downton that something like this makes headlines around the world. While the water bottle is in the uncropped version of a publicity photograph we can assure you that it will not be making an appearance on screen.”
At least the crew think that. The cast on the other hand: