After the debacle that was Google TV, the company stepped back and revised the idea. The new service will be called Android TV, and it seems Google is readying the service to be launched in a new set-top box.
Reports suggest that Google is having another attempt at bringing the smart internet TV service to consumers, as they bid to keep up with established rivals Apple TV, Roku, as well as the new entry from Amazon – the Amazon Fire.
The Google TV interface was used as an operating system that powered TV sets, and Blu-ray players from big names such as Sony and Logitech, before being mercilessly killed off.
The new Android TV software would be less complicated according to the report, saying it would be, “an entertainment interface, not a computing platform… It’s all about finding and enjoying content with the least amount of friction.”
The new service will strip out apps that need touch-screen, camera interaction, but solely focus on getting TV and movie content along with games use, just like the new Amazon Fire STB which was launched last week.
The report published by the Verge says that the new slick interface would comprise of scrolling screens that bring the user access to movies, TV shows, apps, and games. Google are said to be in discussions with app developers to create apps, services and games that have consistent interfaces.
Google would launch more simple apps for the streaming media device to appease the average couch potato, and the device would also feature a simple remote just like those found on Apple TV, Roku and Amazon Fire, making a four way battle for under the TV dominance.
Although Google have already launched the wildly successful Chromecast HDMI stick into the market, this would be a different device that operates as a stand alone internet TV, app and game player which delivers services such as Netflix and Hulu.
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