Google Set To Launch Android TV Platform This Month

After it’s first attempt at an online platform flopped, Google are moving on from Google TV. The search giant are said to be ready to launch the next incarnation of it’s streaming TV platform, with the imminent release of the Android TV software this month.

Android-TV-GoogleThe expected announcement according to Gigaom will come at the 7th I/O developers conference in San Francisco on 25th of June, and will offer developers a platform to bring smart TV and games to selected hardware.

The Android TV service will be similar to the now pretty much forgotten Google TV concept, that offers a TV and internet service along with downloadable apps.

Android TV will run on a new UI known as ‘Pano’ which presents content using a new card-style interface and will give instant access to content within apps. So if searching for a paticular show or movie, a user can run it straight from the home screen rather than opening an app first.

It is expected that the top streaming services will be available at launch, so expect Netflix and Hulu Plus to be integrated with Android TV from the launch. Google is also said to be in discussions with several hardware manufacturers such as Sony, LG and Vizio about releasing Android TV devices in the coming month.

The service which will replace the Google TV platform is also expected to heavily concentrate on armchair gaming with a number of android apps as well as dedicated games being made available.

Google Preparing To Launch Android TV Box?

After the debacle that was Google TV, the company stepped back and revised the idea. The new service will be called Android TV, and it seems Google is readying the service to be launched in a new set-top box.

Android-TV-Google

Image source The Verge

Reports suggest that Google is having another attempt at bringing the smart internet TV service to consumers,  as they bid to keep up with established rivals Apple TV, Roku, as well as the new entry from Amazon – the Amazon Fire.

The Google TV interface was used as an operating system that powered TV sets, and Blu-ray players from big names such as Sony and Logitech, before being mercilessly killed off.

The new Android TV software would be less complicated according to the report, saying it would be, “an entertainment interface, not a computing platform… It’s all about finding and enjoying content with the least amount of friction.”

The new service will strip out apps that need touch-screen, camera interaction, but solely focus on getting TV and movie content along with games use, just like the new Amazon Fire STB which was launched last week.

The report published by the Verge says that the new slick interface would comprise of scrolling screens that bring the user access to movies, TV shows, apps, and games. Google are said to be in discussions with app developers to create apps, services and games that have consistent interfaces.

Google would launch more simple apps for the streaming media device to appease the average couch potato, and the device would also feature a simple remote just like those found on Apple TV, Roku and Amazon Fire, making a four way battle for under the TV dominance.

Although Google have already launched the wildly successful Chromecast HDMI stick into the market, this would be a different device that operates as a stand alone internet TV, app and game player which delivers services such as Netflix and Hulu.

Latest TV searches:

Rdio

Google And Hisense Create $99 Google Internet TV Box

All has been quiet on the Google TV front lately, but now that’s about to change as news hits that Google have partnered with Chinese company, Hisense to bring a sub $100 Android powered set-top box.

Have Google cracked TV with the Hisense Pulse box?

The Hisense Pulse is scheduled for release in November for around $99, and resembles the rival Apple TV and Roku devices.

The Pulse will run the Android based Google TV software (of course), and come equipped with wireless streaming, and a USB port for connecting to external PC and other devices.

The device will be HD enabled and have HDMI connection, an Ethernet connection, and a double sided remote that has a full qwerty keyboard.

Google have previously partnered with other companies such as Sony, Vizio, LG and Samsung to create Google TV devices with little success so far.

The box will put Google directly in competition with the Apple TV device, and comes at a time when Google are looking to go global with Google TV. Look out for more details displayed in Berlin at the IFA trade show on August 31.