DVD by mail giant, Netflix has seen a massive growth in subscribers to its service. And the reason for this credit crunch busting expansion? It’s movie internet streaming popularity.

Netflix has revaled that it added an extra 718,000 subscribers during the fourth quarter of 2008, which exceeded expectations and saw it’s userbase growing to almost 9.5 million. This growth is expected to continue and is predicted to hit 10.6 million subscribers during the first quarter of this year.

 

A jubilant Netflix spokeman said:- “It’s very clear that streaming is energizing our growth,”

He also attributed the growth to it’s alliance with Netflix enabled hardware players from partners such as LG Electronics, Samsung and Microsoft who are offering Netflix’s “Watch Instantly” service. Using this service, viewers have instant access to around 12000 TV shows and movies to stream.

He continued:- “We plan to spend as much money as we can with the studios, licensing as much content as we can, and we are already one of the studios’ largest Internet revenue sources. Our spending is limited only by what content is available at reasonable costs.”

Although the major part of Netflix’s business is the DVD by mail market, they are putting more and more resources into its online streaming service.

The future is online streaming TV and Netflix know it. That is why they will continue to grow faster than their competition. Because they have already invested so much in online services. The competition are constantly playing catch up.

Incoming TV searches:

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