While demand for smart TV sets seems to continue growing, a recent report from Strategy Analytics has claimed that once people get hold of their sets, the interest starts to wane. They say that the product genre has produced owners that do not use the ‘smart’ aspect their expensive tv sets due to reasons such as ‘slow user interfaces’, and ‘complex procedures’ in its operation.
The company, who previously noted that French users of connected TV sets were most likely to actually use them, state in their report (The Slow Connected TV Interfaces Inhibit App Store Exploration), have revealed their findings that suggest many ‘connected TV users’ believe their product is much slower than expected when they brought it, with loading online hubs/features, initial registration, and general slow between-screen performance being amongst the most prominent issues noted by those questioned, while many people add that the service does not offer interesting enough apps pre-loaded, and that they are uninterested in search an app store due to the TV’s poor performance.
Caroline Park, the report’s author, said of the findings: “Connected TV owners clearly need some form of motivation to begin the apps discovery and download process as they are not using this feature regularly. Improvements in the speed of the smart TV interface and overall usability would encourage users to take part in searching for and discovering new apps. All in all, smart TV manufacturers have a long way to go before they match the fast, intuitive user experience now familiar to owners of smartphones and tablets.”
A further issue raised was the lack of clear ‘categorisation’ of the apps, being described as ‘unnecessarily complicated’, and some apps themselves being termed as ‘unusable’ on the smart TV.
Although reports do say that more people are using the smart aspects of their TV’s. With nothing of a positive note made about smart TV sets in the highlights of the report, have Strategy Analytics got their research right, and do the designers of the products need to review ways to improve the basic functions of their sellable features?