It is a well known fact that Sky are no longer purely a satellite TV provider, with their services now set to expand across a range of viewing platforms. And the revamped Sky Go online player has now been launched on iOS devices.

Intended as a replacement for existing browser-based service Sky Player, Sky Go is a more interactive live TV and catch-up service provided by the entertainment giant. The enhanced interactivity of Sky Go comes in the form of its creation as an ‘app’ for Apple iOS devices (such as the iPad and iPhone).

After downloading the ‘app’ through the Apple App Store, users will be able to record and watch their favourite shows on selected channels as though they were watching normal TV with the option to view content live, as well as regular abilities seen on the Sky+ service such as pausing and rewinding live TV, and full application of an electronic programme guide (EPG).

The service is to be made availiable free to all Sky customers (by logging into Go with a username and password), but those who do not have a satellite package can still use Sky Go at a subscribtion cost of £15 a month. The app itself is naturally free to download, but the activation a connection to Sky to  be involved.

Sky Go is reported to be a combination of the methods used to create Sky Player and phone-based service Sky Mobile TV, but it is unknown on the future status of the latter now that Sky Go is being rolled out across multiple platforms. The service will allow a number of key channels to be watched while the user is out and about, although mobile devices will carry less networks than their computer-based counterparts, which will feature 30 channels of Sky’s own-brand and their afilliate networks.

In other developments for Sky, their exclusive service on the Xbox 360 games console is to be rebranded to Sky from former name Sky Player, while a number of other ‘apps’ remain, including Sky+ Remote Record, Football Score Centre, and Sky News updates. A dominant force in satellite TV for so long, will Sky soon make their presence felt on the move as well?

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